2026
Strategic Recruitment Partner

Boutique recruitment agency
with regional reach across
emerging student markets.

We connect international institutions with highly motivated students through targeted education fairs, private school visits and strategic recruitment campaigns across Eurasia and South Asia.

Upcoming Events 2026
8,000+
Registered Students Annually
200+
Partner Schools
30+
Recruitment Events Per Year
20+
Represented Countries
One Partnership Agreement. Seven Countries.
Thirteen Cities. Twenty-Two Recruitment Events.
Expand your reach across multiple high-potential student markets through one coordinated recruitment strategy.
Upcoming Events

Upcoming Events 2026

Meet Passion Education recruitment events across Eurasia and South Asia.

7
Countries
13
Cities
22
Events
2
Event Types
Yerevan
Armenia
22 SepEdu Fair
23 SepHigh School Visits
Request Participation Details
Moscow
Russia
25 SepHigh School Visits
26 SepEdu Fair
Request Participation Details
Saint Petersburg
Russia
27 SepEdu Fair
28 SepHigh School Visits
Request Participation Details
Kazan
Russia
29 SepEdu Fair
Request Participation Details
Hyderabad
India
12 OctHigh School Visits
13 OctEdu Fair
Request Participation Details
Pune
India
15 OctHigh School Visits
16 OctEdu Fair
Request Participation Details
Mumbai
India
18 OctEdu Fair
19 OctHigh School Visits
Request Participation Details
Belgrade
Serbia
23 OctHigh School Visits
24 OctEdu Fair
Request Participation Details
Tashkent
Uzbekistan
13 NovHigh School Visits
14 NovEdu Fair
Request Participation Details
Bishkek
Kyrgyzstan
16 NovHigh School Visits
17 NovEdu Fair
Request Participation Details
Dubai
United Arab Emirates
23 NovHigh School Visits
Request Participation Details
Abu Dhabi
United Arab Emirates
24 NovHigh School Visits
Request Participation Details
Sharjah
United Arab Emirates
25 NovHigh School Visits
Request Participation Details
Event Quality

Quality Over Quantity

We believe successful student recruitment is not about attracting the largest crowd. It is about connecting institutions with the right students. Every Passion Education event is built around audience quality, preparation and meaningful engagement.

500+
Pre-Qualified Visitors Per Education Fair
Pre-Qualified Audience
All participants complete a registration process before attending. This allows us to understand their academic interests, study preferences and destination choices before they meet universities.
👨‍👩‍👧
Student & Parent Engagement
We engage both students and parents throughout the recruitment journey. Through targeted communication and event preparation, participants arrive informed and ready for meaningful conversations.
📚
Audience Preparation
Prior to each event, participants receive guidance, information sessions and event communications designed to help them better understand international education opportunities.
💬
Meaningful Conversations
We focus on creating high-quality interactions between institutions and prospective students who are actively considering international education opportunities.
📊
Post-Event Support
Participating institutions receive lead management support and post-event engagement solutions designed to maximise recruitment outcomes.
🏛️
Premium Venues
All events are hosted in premium centrally located venues and supported by dedicated event teams to ensure a professional experience for both institutions and attendees.
Tailored Solutions

Beyond Events: Tailored
Recruitment Solutions

Every institution has different goals. While education fairs and high school visits remain at the core of our services, many institutions require a more targeted approach — whether to increase applications, build brand awareness, develop agent partnerships or enter a new market.

Marketing & Lead Generation
  • Student lead generation campaigns
  • Webinar & Open Day promotion
  • Digital advertising
  • Social media campaigns
  • Content localisation
  • Email marketing campaigns
School Counsellor Engagement
  • Counsellor networking dinners
  • Counsellor workshops
  • Roundtable discussions
  • Private meetings
  • Education leadership forums
Agent & Partner Development
  • B2B meetings with education agencies
  • Agent networking events
  • Partner workshops
  • Recruitment partner acquisition
  • Market introduction meetings
Institutional Networking
  • Meetings with local universities
  • Academic partnership discussions
  • Stakeholder introductions
  • Industry networking events
  • Delegation visits
Market Entry Projects
  • Market research & competitor analysis
  • Recruitment strategy development
  • Brand positioning
  • Partnership identification
  • Multi-city campaigns
Why a Custom Programme?
  • Designed around your objectives
  • Not a standard event package
  • Boutique, personalised approach
  • Immediate recruitment or long-term growth
  • Single trusted partner, multiple markets
Every institution deserves a strategy built for them.
Post-Event Services

Control How Your Leads Are
Managed After the Event.

Every institution has different internal capacity and recruitment workflows. That's why we offer two flexible post-event lead management models. You decide how your student leads are handled after the event based on your team structure, resources and recruitment strategy.

Every lead — regardless of model — is:
Pre-qualified before the event
Segmented by academic interest and destination intent
Collected through structured registration and engagement
Enhanced with contextual insights from event interactions
01
Option 1
Full Lead Management
by Passion Education
We handle the full post-event engagement process on your behalf.
Designed for institutions that:
  • Do not have dedicated recruitment teams in the region
  • Want fast, structured follow-up with all leads
  • Prefer outsourced, performance-driven lead conversion
What we do:
  • Lead segmentation based on student interest and readiness
  • Post-event communication with students and parents
  • Follow-up campaigns and reminders
  • Clarification of programme interest and requirements
  • Ongoing engagement until application stage (if required)
Outcome You receive qualified, structured and pre-processed leads ready for conversion or further admissions steps.
02
Option 2
Direct Lead Transfer
to Your Team
We collect, structure and deliver all leads directly to your team.
Designed for institutions that:
  • Prefer internal control over recruitment communication
  • Have dedicated admissions or regional teams
  • Want full ownership of student communication
What we provide:
  • Clean, structured and segmented lead database
  • Student and parent profiles with interest indicators
  • Event participation history and engagement level
  • Delivery within an agreed post-event timeframe
Outcome Your admissions team receives a clean, organised dataset ready to action immediately — no sorting required.
Why Partner With Us

Why Universities Choose
Passion Education

01
High-Quality Audience
Every participant is pre-registered and actively exploring international education opportunities — not casual footfall.
02
Boutique Approach
Personalised support before, during and after every event. You are never just another exhibitor on a list.
03
Regional Expertise
Deep understanding of emerging recruitment markets across Eurasia and South Asia — built over years of on-the-ground experience.
04
Flexible Solutions
Events, school visits, lead generation and bespoke recruitment projects — all through a single, trusted partner relationship.
05
Faster Market Access
One partnership provides access to multiple countries, cities, schools and recruitment channels simultaneously.
06
Measurable Outcomes
Post-event analytics, lead reports and conversion data give you a clear picture of recruitment performance in every market.
Participation Options

Participation Options
& Pricing

Choose individual events or build a customised recruitment strategy across multiple markets.

Participation Type Description Price
Edu Fair Exhibition booth at a single city education fair with pre-registered student audience USD 1,390
High School Visits Direct visits to 3 curated private schools in a single city USD 750
30-Minute Fair Presentation Dedicated presentation slot at an education fair to address a pre-gathered audience USD 390
Recruitment Tour Packages Multi-city recruitment across selected countries and cities with one agreement Custom Pricing
Bespoke Recruitment Programmes Fully tailored strategy including events, lead generation, counsellor engagement and more Custom Pricing

All prices are in USD. Custom pricing available for multi-city and multi-country packages.

Frequently Asked Questions

Questions Institutions
Ask Us Most

Passion Education is a boutique international student recruitment agency registered in Dubai, UAE as Passion Connect Consulting FZCO. It organises education fairs, private high school visit programmes and tailored recruitment campaigns for universities and schools across Armenia, Russia, India, Serbia, Uzbekistan, Kyrgyzstan and the United Arab Emirates.

In autumn 2026 Passion Education runs 22 recruitment events across 13 cities in 7 countries: Yerevan (Armenia); Moscow, Saint Petersburg and Kazan (Russia); Hyderabad, Pune and Mumbai (India); Belgrade (Serbia); Tashkent (Uzbekistan); Bishkek (Kyrgyzstan); and Dubai, Abu Dhabi and Sharjah (United Arab Emirates).

Exhibition at a single-city education fair costs USD 1,390. A high school visit programme covering three curated private schools in one city costs USD 750. A 30-minute presentation slot at a fair costs USD 390. Multi-city recruitment tours and bespoke programmes are priced individually.

An Edu Fair is a public exhibition where institutions staff a booth and meet pre-registered students and parents at a central venue. High School Visits are private sessions inside three selected schools in the same city, where institutions present directly to students and school counsellors. Many institutions book both in the same city on consecutive days.

Each education fair is built around 500 or more pre-qualified visitors. All attendees complete a registration process before the event, which records their academic interests, preferred study level and destination preferences.

Institutions choose between two models. In the first, Passion Education handles post-event follow-up, segmentation and communication with students and parents on the institution's behalf. In the second, all leads are delivered directly to the institution's own admissions team as a clean, segmented database within an agreed timeframe.

Yes. Alongside events, Passion Education runs market entry projects that include market research, competitor analysis, recruitment strategy, brand positioning, partnership identification and multi-city campaigns across Eurasia and South Asia.

Institutions contact Passion Education directly at ceo@passion-education.com or +971 58 545 7033 to receive the current event brochure, city availability and pricing. Participation is confirmed under a single agreement covering all selected cities.

One Partnership. Multiple Markets.
Maximum Recruitment Impact.

Connect with motivated students, trusted school counsellors, education agents and institutional partners across Eurasia and South Asia through one coordinated recruitment strategy.

Get in Touch

Let's Discuss Your
Recruitment Goals

Whether you are looking to recruit students, enter a new market, build partnerships or strengthen your institutional presence, our team will help you identify the most effective recruitment strategy.

Send Us a Message
Our team will respond within one business day.

Thank You for Your Interest

Thank you for your interest in Passion Education. Our team will contact you shortly with relevant event information, recruitment opportunities and recommended next steps.